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Resume

Experience

Public Relations Account Executive | Singer Associates

  • Lead media relation efforts for state association, developer, and entertainment events, including media advisories, press conferences, media tours, and news releases

  • Build and maintain positive relationships with local and state media reporters 

  • Monitor client media coverage for proactive pitching, and reactive media statements

  • Conduct interviews and write long-form articles for hospitality and union member publications

  • Execute integrated client communication campaigns, managing social, email, video, and website content, as well as performance data

  • Achieved a 92% increase in media clips and 200% boost in publicity value YoY for the 2023 Outside Lands Music Festival

  • Organize press opportunities for 2024, inaugural Golden Gate Park Concerts

Marketing Advisor | Compass

  • Strategic advisor to six of San Francisco’s Top 200 Real Estate Agents *2021 Broker Metrics

  • SF Chronicle Single Point of Accountability; design bi-weekly display ad

  • Present marketing segment at weekly SF Sales Meeting to 200+ attendees

  • Field client project requests via Zendesk; 95% Customer Satisfaction Score YTD

  • Manage 36 principal agents in the luxury division, including marketing budget

Special Events Intern | Habitat For Humanity of Ventura County

  • Engaged in auction solicitation and donor outreach to drive fundraising efforts

  • Tracked in-kind donations using Microsoft Excel and Auctria

Public Relations Coordinator | EVPLA

  • Designed educational print materials to engage the Isla Vista constituency

  • Liaison between UCSB campus and community media

  • Pulled county data to produce weekly Covid-19 State of the Community Reports

Marketing Intern | Lucky Tail

  • Wrote short form copy for social media and Amazon advertisements

  • Read data metrics to track and analyze key performance indicators

  • Employed digital growth strategy, increasing brand awareness and sales

Education

University of California, Santa Barbara

Political Science, International Relations and Affairs

Professional Writing and Civic Engagement

Expertise

Adobe design software

Brand messaging systems

Brand strategy and identity

Canva

Copywriting and copyediting

Crisis management

Data entry and analysis

Digital asset management

Digital growth content strategy

Event management

Google GA4

Hootsuite

Later

Lead nurturing CRM

Long form nonfiction

Media relations 

Meltwater, media consumer intelligence

Pitches

Project management

Public speaking

Reputation management

Website management

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